MISS 98 was the first FM Country Station in North Mississippi. Today, others are playing catch up. Now more radio stations play Country music than any other format. We may have been ahead of our time, but time has proven we were right.

Who Listens

Don’t let the music or the stereotypes fool you. It just may surprise you who listens to Country music. They are Adults between the ages of 18 and 54. In fact 65% of the audience is Adults 18-49 and 61% of the audience falls between the ages of 25-54. With this audience profile, Country music covers the two demographics advertises want most. The average age of the Country music listener is an Adult 42 years old with money to spend. *

Education

The Country music listener is well educated. In fact over 20% of the Country music audience attended college. A Country music fan may be a stay at home Mom or a Doctor, Lawyer, Banker or Teacher. The Country music audience has a wide and varied fan base.*

Income

Once again don’t let the stereotypes fool you. Over half of those who listen to Country music have a household income in excess of $50,000.00. There are a few more facts you should know about the average Country music fan. Over 79% own their own home. They are more likely to purchase a domestic car, truck, or SUV and the typical Country music listener is more likely to use the internet on a weekly basis than others. *

Country music is the south!

Since Country music had its birth in the South, it’s no surprise that the South has the largest percentage of Country music listeners of any area of the country. In fact 44% of the Adults 18+ listens to Country music.*

Country Radio…….it’s America’s Music

* Data provided by MediaMark Research

For advertising information, contact Brenda Bebout at 662-842-7658 or email her, brenda@msradiogroup.com.